Denver has inked a 23.6 million deal with Sharpe to use the likeness of his face as the new Broncos logo. In an attempt to rebrand a more inclusive logo the Broncos will be removing the white horse face and replacing it with a black one.
The new logo will have a black horse face and white teeth resembling the likeness of former Broncos great Sharpe.
The league will require two years before any uniform changes. And starting in 2025 they will be referred to as the Denver Buckoos. Replacing Broncos which is what Mexicans called male bucking horses. Cultural appropriation stealing the Hispanic culture slang adopted by white cowboys will be replaced with a more gender neutral Buckoos name. For more inclusive branding to POC and gender neutral people. In an attempt to remove masculinity and male dominance in the team marketing and branding concepts
The new logo will have a black horse face and white teeth resembling the likeness of former Broncos great Sharpe.
The league will require two years before any uniform changes. And starting in 2025 they will be referred to as the Denver Buckoos. Replacing Broncos which is what Mexicans called male bucking horses. Cultural appropriation stealing the Hispanic culture slang adopted by white cowboys will be replaced with a more gender neutral Buckoos name. For more inclusive branding to POC and gender neutral people. In an attempt to remove masculinity and male dominance in the team marketing and branding concepts
